Brewer wins right to sell 'Legal Weed' beer

[BlackCrypt]

A small brewery from the town of Weed, California, has won the right to market its beer as “Legal Weed”, after officials backed down.


By Matthew Moore
Last Updated: 10:46AM BST 03 Sep 2008

Weed beer bottles with the offending tops

Vaune Dillmann feared his brewery may have to close after regulators ordered him to remove the motto “Try Legal Weed” from bottle tops, citing laws banning drugs references on alcoholic drinks.

Weed, as well as being a town of 3,000 people in North California, is slang for marijuana.

But after the case made headlines across the world and caught the attention of civil liberties campaigners, the US Alcohol and Tobacco Tax and Trade Bureau has agreed to accept the slogan.

"It's over. Weed fought the law, and Weed won," Mr Dillmann told the Los Angeles Times newspaper. He had been prepared to challenge the order in court.

The 61-year-old former policeman said that the fight had been "embarrassing and exhausting," but that sales of beer produced by his Mt. Shasta Brewing Co. had more than doubled in the six months since the case hit the press.

The town of Weed, which was named after Abner Weed, a former state senator, has long made the most of its unusual name.

Local petrol stations sell T-shirts bearing the slogan “High on Weed”, and motorists are met by “Temporarily Out of Weed,” road signs as they leave, according to the Los Angeles Times.

The national trade bureau said in a letter to Mr Dillmann that it now accepted “Weed” was a brand, and not an allusion to illegal drugs.

"Based on the context of the entire label, we agree that the phrase in question refers to the brand name of the product and does not mislead consumers," the letter said.

Source:

Content, Pictures  and Download links visible to registered users only. 

REGISTER NOW to access all areas that are invisible to non-members.

[n2tattoos.lol]

surprised it even went that far. we still buy coke...what's the difference? and coke actually does refer to the drug!

[Choppie]

Shasta you slippery bastich you!

[DSF Guest 8]

I wonder if they ship?