Fuck you Apple. It was totally OK when you dissed Microsoft Windows in your ads...

Microsoft says Apple wanted 'Laptop Hunters' ad pulled
by Steven Musil


It should come as no surprise that Apple isn't a big fan of Microsoft's "Laptop Hunters" ads, but some may be surprised to learn the Mac maker's lawyers reportedly called a senior Microsoft executive and demanded the ads be removed.

The topic of TV ads, which feature prospective buyers comparing prices and features of Apple laptops and Windows-based laptops, came up at the Worldwide Partner Conference in New Orleans on Wednesday. Kevin Turner, Microsoft's chief operating officer, was at the conference to announce that Microsoft was planning to open its first stores this fall, with at least some of the locations likely to be right near an Apple store.

But the most intriguing part of Turner's speech was when he recounted a telephone call he says he got from Apple's legal department demanding that Microsoft remove the ads. Here's Turner's tale, according to Microsoft's official transcript:

Apple did not immediately respond to a request for comment, but it may have good reason to be upset. Since Microsoft launched the ads, which are in response to Apple's "I'm a Mac" ads, there is evidence that the campaign may be radically altering value perceptions of PCs. According to a report in AdAge, BrandIndex says Microsoft's so-called value perception has risen steadily since the campaign began in March, while Apple's has fallen.



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