[The Godfather]

The Bezold Effect is an optical illusion, named after a German professor of meteorology, Wilhelm von Bezold (1837-1907), who discovered that a color may appear different depending on its relation to adjacent colors. In the above example, the red seems lighter combined with the white, and darker combined with the black.





White's illusion is an optical illusion illustrating the fact that the same target luminance can elicit different perceptions of brightness in different contexts. Note, that although the gray rectangles are all of equal luminance, the ones seen in the context with the dark stripes appear brighter than the ones seen in the context with the bright stripes. Note that this effect is opposite to what would be expected from a simple physiological explanation on the basis of simultaneous contrast (in that case the rectangles sharing the long borders with the dark stripes should appear brighter).