City of Chicago is daring LeBron James to play for the Bulls
This is pretty damn awesome...
Chicago is daring LeBron James to play for the Bulls Right as the clock struck 12:01 a.m. ET on Thursday morning, officially starting this summer's free-agency bonanza, LeBron James(notes) received three things ? several phone calls from interested teams, a knock on his door and a mysterious package. Since the package was mysterious, no one knew what it contained. But now that we're a few days past the start of the offseason signing period, someone has to take credit for the move. As it turns out, the package James received was from Chicago. And as it turns out, it was the final piece in a week-long marketing initiative by the Chicago-based Leo Burnett Worldwide ad agency. From the Chicago Tribune's Steve Johnson: Code:
Content, Pictures and Download links visible to registered users only. It feels like this move might tell us a little bit about what LeBron is really after and whether or not he's willing to intentionally position himself against the greatest player of all-time. At the very least, it's a pretty cool campaign ? Don Draper would be proud ? and LeBron got a pair of awesome shoes. I think that makes him the big winner in all of this. Code:
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Aw, snap!
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