Nah...its an empty box you can buy as a joke to put a real gift in.
Product description:
"No, the products aren't real. But the empty boxes are. Wrap your otherwise forgettable gift in this gift box, and watch as the recipient struggles to feign enthusiasm for a hat-affixed organizer pocket. Or take joy as their faces fall upon realizing there is no such thing as a Visorganizer—just a crappy bric-a-brac inside you waited until the last moment to buy."